Building More Than Content: Our Longstanding Partnership with Lund Boats

Building a Lasting Partnership: The RAWfish & Lund Story

At RAWfish Creative Group, we believe the best collaborations are built on trust, shared passion, and the kind of teamwork that feels effortless. Our journey with Lund Boats is the perfect example of that. A relationship that started with a single shoot and has grown into a true partnership.

From the very beginning of RAWfish, we’ve always had a connection to Lund. Whether it was through using their boats, working alongside their staff on other projects, or simply admiring the brand. The past 10 years of RAWfish, Lund has always been part of our world. Then, in the fall of 2022, that connection became something more. The Lund team reached out for a one-day shoot to capture content for one of their boats. We were ecstatic. We knew this was more than just a project, it was an opportunity to show them what we could do and how we worked.

That first shoot opened the door. In the summer of 2023, we were invited to be part of the large-scale Lund Boats photoshoot. We split the production with another company that had been handling their content for years, but even in that shared space, we built strong relationships with their team. It was an incredible experience working alongside them, capturing the essence of the brand, and collaborating with the talented individuals who bring Lund Boats to life.

The momentum didn’t stop there. Throughout the rest of the summer, we continued working with Lund on additional shoots, strengthening our connection and proving that our creative styles and work ethic were a perfect match. Then, in 2024, we took things to the next level. RAWfish fully owned and executed the entire summer shoot for the MY25 Lund Content: handling all videography, photography, and content creation. It was a milestone moment for both of our teams, built on years of trust, hard work, and a shared commitment to excellence.

Now, as we dive into pre-production for the 2025 summer shoot, we can’t help but reflect on how far we’ve come. Keep reading to go behind the scenes of last year’s shoot and explore the relationships and friendships that make this partnership truly special.

Inside the RAWfish & Lund Collaboration: Behind the 2025 Catalog

MY25 Pre-Production: The Foundation of Success

The journey for our MY25 content began in the fall of 2023 when our teams came together for a series of pre-production meetings. We dove deep into planning every detail: scripts, shot lists, equipment needs, schedules, talent, and everything required for the 11-day shoot. These months of preparation set the stage for effortless execution, ensuring no creative opportunity was overlooked.

But these meetings go beyond logistics, they align visions. Lund Boats has always been an innovative and passionate brand, and their enthusiasm matched our own as we meticulously planned how to capture the essence of their new and updated boat models for the year. What started as a single shoot has transformed into a seamless creative partnership, built on trust, collaboration, and a shared drive for excellence.

The Shoot: Long Days, Early Mornings, and Creative Excellence

By spring of 2024, the shoot was in full swing. For 11 days, our six-person RAWfish Creative Group team worked tirelessly in rotating groups, gathering content that covered every aspect of Lund’s brand. From social media videos and product feature highlights to commercial content and brand videos, we left no stone unturned.

Our routine? A relentless cycle: shoot, eat, drop footage, edit, repeat. Early mornings and little sleep were balanced by the shared energy and dedication of both the RAWfish and Lund teams. Our collaboration isn’t just functional, it’s dynamic. Smooth rotations and constant communication kept production flowing without a hitch, even amidst the inevitable challenges of such an ambitious project.

A Partnership Built on Trust and Creativity

Over the years, our relationship with Lund Boats has grown into something truly special. Mutual trust and shared goals make every project not only productive but enjoyable. The grind feels lighter when you’re surrounded by people who are just as passionate and driven.

Beyond the work, it’s the friendships we’ve built that make these projects even more rewarding. Working alongside the hardworking and creative minds at Lund reminds us why we love what we do. Every shoot reinforces our connection, and every piece of content strengthens the brand we both care so much about.

The Final Product: A Catalog That Comes to Life

There’s something indescribable about seeing the finished catalog. Holding it in your hands, flipping through its pages, and witnessing the culmination of months of hard work is incredibly rewarding. The online version, with integrated video content we crafted, takes it to another level, bringing the boats and their stories to life for a global audience.

Even more fulfilling is seeing the love the Lund brand receives on social media. Watching their pages light up with admiration for the incredible boats they build and the content we’ve created is why we do what we do.

Why We Do What We Do

At RAWfish Creative Group, we don’t just create media, we elevate brands. Our partnership with Lund Boats is a testament to the power of collaboration, preparation, and passion. Seeing a brand come to life through our work fuels us to keep pushing boundaries and telling stories that resonate.

To Lund Boats, thank you for trusting us to bring your vision to life. Here’s to many more years of collaboration, friendship, and creating something extraordinary together!

We love building long-term creative partnerships, just like the one we’ve built with Lund. If you’re ready to bring your brand to life with impactful media, let’s talk!

Take a look into the 2025 Lund Catalog to see the MY25 photography and don’t forget to watch the imbedded video media as well!

If you are interested in creating a long term relationship with your next media partner, get on board!